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Consumer acceptance of innovative toll road services : multi lane free flow (MLFF) system in Malaysia

Syafiza Mazlizan , Abdullah (2015) Consumer acceptance of innovative toll road services : multi lane free flow (MLFF) system in Malaysia. Project Report. UTeM. (Submitted)

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Abstract

The aim of this research is to determine consumer acceptance of MLFF in Malaysia, explain possibility of implementation of MLFF in Malaysia and explain the MLFF as an innovative solution to reduce congestion. The theoretical framework of this study is based on the Unified Theory of Acceptance and Use of Technology (UTAUT). It measures the consumer acceptance based on these element that is performance expectancy, effort expectancy, social influence and facilitating condition. This research conducted by quantitative method to identify the consumer acceptance of innovative services which is MLFF in Malaysia through survey research strategy that is questionnaire. The questionnaire was distribute among toll user at toll plaza Ayer Keroh, Melaka.

Item Type: Monograph (Project Report)
Uncontrolled Keywords: Toll roads
Subjects: H Social Sciences > HE Transportation and Communications
Divisions: Library > Projek Sarjana Muda > FPTT
Depositing User: Noor Rahman Jamiah Jalil
Date Deposited: 18 Mar 2016 02:50
Last Modified: 18 Mar 2016 02:50
URI: http://eprints.utem.edu.my/id/eprint/15788

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