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Factors Affecting Consumer Buying Decision Of E Commerce

Ong, Ching Chow (2016) Factors Affecting Consumer Buying Decision Of E Commerce. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

This research discuss about the factors affecting consumer buying decision of E-commerce. As we know that, E-commerce is a method for buying or selling products and services over internet. E-commerce is rapid growth in internationally even in our country Malaysia and exploring the new business model and potential in the future. For that reason, this study was conducted to investigate the factors affecting consumer buying decision of E-commerce. The data were collected using questionnaires from 200 respondents in Malaysia and analysed using SPSS software package. The results of analysis show the relationship between factors which included attributes, competitive advantages and service quality of E-commerce towards consumer buying decision. This study contributes exceptional judgment to online shopper in the Malaysia market.

Item Type: Monograph (Project Report)
Uncontrolled Keywords: Commerce - Electronic data interchange, Consumer behavior
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Divisions: Library > Projek Sarjana Muda > FPTT
Depositing User: Mohd Hannif Jamaludin
Date Deposited: 31 Jul 2017 00:46
Last Modified: 31 Jul 2017 00:46
URI: http://eprints.utem.edu.my/id/eprint/18726

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