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Analysis On Environmental Factors That Affect Purchase Intention Of Green Product

Roslee, Nur Diyana Aimi (2014) Analysis On Environmental Factors That Affect Purchase Intention Of Green Product. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

The purpose of this study is to find out the factor of environmental supporting behavior leading toward purchase intention. The relevant behavioral theories regarding environmentally behavior and more specifically purchase intention have been reviewed. Variables include in research are environmentally friendly buying behavior, environmental activism, environmental knowledge and environmental concern which are supposed to be correlated with purchase intention of Malaysian citizen living in Melaka. The result of this research reveals that environmentally friendly buying behavior and environmental concern have significant effect toward purchasing intention. In other hand, environmental activism and environmental knowledge do not have significant correlation with purchasing intention.

Item Type: Monograph (Project Report)
Uncontrolled Keywords: Consumer behavior - Malaysia, Green products - Purchasing
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Divisions: Library > Projek Sarjana Muda > FPTT
Depositing User: Mohd Hannif Jamaludin
Date Deposited: 26 Sep 2017 08:29
Last Modified: 26 Sep 2017 08:29
URI: http://eprints.utem.edu.my/id/eprint/19702

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