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Factors Affecting Users’ Behavioural Intention Of Using Mobile Social Applications Among Young Generations At Melaka

Nik Zakaria, Nur Izzati (2017) Factors Affecting Users’ Behavioural Intention Of Using Mobile Social Applications Among Young Generations At Melaka. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

This research aims to investigate the factors that affecting the behavioural intention to use mobile social network applications among young generation in Melaka.The existing of Fourth Generation (4G) mobile technology has radically changed the lifestyle of young generations.4G mobile technology aims to offer users faster,more reliable mobile broadband internet for devices like smartphones,tablets and laptops.4G is around five times faster than existing 3G services.These mobile features attract the patronage of the entire young generation population.This study also aims to examine the relationship between The Modified Unified Theory of Acceptance and Use of Technology 2 (UTAUT 2) model is adopted to determine the most prominent factors that affecting the behavioural intention to use mobile social network applications among young generations in Melaka.In addition,it addresses educational issues for young generation with regard to the shift from a traditional learning environment to a blended learning environment.

Item Type: Monograph (Project Report)
Uncontrolled Keywords: Internet marketing,Public relations.
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Divisions: Faculty of Technology Management and Technopreneurship > Department of Technology Management
Depositing User: Mohd. Nazir Taib
Date Deposited: 15 Aug 2018 04:15
Last Modified: 15 Aug 2018 04:15
URI: http://eprints.utem.edu.my/id/eprint/21445

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