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Business Networking And Sustainability Of Small Rural Business : Mediating Effects Of Entrepreneurial Orientation

Mohamad, Mohd Amin and Chin, Othman (2019) Business Networking And Sustainability Of Small Rural Business : Mediating Effects Of Entrepreneurial Orientation. Management Science Letters, 9. pp. 1-12. ISSN 1923-9343 (ONLINE)

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Abstract

This study aims to examine the entrepreneurial orientation (EO) of the Small Rural Business (SRB) entrepreneurs in Malaysia by taking Business Networking (BN) as the antecedent.BN is used to explain the influence of EO as a mediator and its’ consequences towards SRB Business Sustainability (BS).The survey method was employed in this study and the data was analyzed using Structural Equation Modelling (SEM) multivariate data analysis.Based on the SEM analysis,it can be concluded that in this study,the relationship between BN and BS was not mediated by EO.However,BN has direct effect towards EO.Moreover,EO and BN were significant as predictors towards BS.Size,age and technology of SRB were used as control variables in this study.

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
Divisions: Faculty of Technology Management and Technopreneurship
Depositing User: Mohd. Nazir Taib
Date Deposited: 08 Jul 2019 03:49
Last Modified: 08 Jul 2019 03:49
URI: http://eprints.utem.edu.my/id/eprint/22988

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