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SOFT SKILLS OF TOURISM FRONTLINERS WORKERS IN MELAKA

Syed Najmuddin, Syed Hassan and Mohd Fauzi, Kamarud-din and Muhd Akmal Noor, Rajikon and Rosli, Saadan and Ahmad Rozelan, Yunus and Amir, Aris and Ramlee, Mustapha and Mustafa, Omar (2010) SOFT SKILLS OF TOURISM FRONTLINERS WORKERS IN MELAKA. Journal of Human Capital Development, 3 (2 ). pp. 55-66. ISSN 1985-7012

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Abstract

This exploratory study aims to identify the need of generic skills in the tourism industry in Melaka. The subjects consist of 70 front liners, male (N=29) and female (N= 41) who work at recreational and hotel sectors in Melaka. Subjects responded to the Social Inventory for Melaka Tourism Sector (Inventori Kemahiran Sosial Pekerja Pelancongan Melaka). The inventory has a fairly high reliability of 0.85 – 0.88, hence suggesting its pragmatic utility. Findings of the study show that Melaka tourism front liners views the importance of generic skills as follows; ethiques and knowledge (Min= 4.3, SD: .70), personality (Min= 3.9, SD: .68), attire (Min= 3.6, SD: .37) and language (Min= 3.6, SD: .49).

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Centre for Languages and Human Development > Department of Human Development
Depositing User: Prof. Dr Ahmad Rozelan Yunus
Date Deposited: 14 Nov 2012 14:40
Last Modified: 28 May 2015 03:29
URI: http://eprints.utem.edu.my/id/eprint/4934

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