Mohd Sam, Mohd Fazli and Mohamed, Nurul Hasyimah and Nizam, Nurul Zarirah and Hashim, Nik Mohd Zarifie (2023) Idea for business. Penerbit UTeM Press, Durian Tunggal, Melaka. ISBN 9789672792871
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Abstract
This module is a reference guidebook for Idea for Business subjects in higher learning institutions. It consists of ten chapters, including the introduction of The Entrepreneurial Myth Revisited & Orientation, entrepreneurship foundation theories, start-up business in Malaysia, venture formation, successful business concepts, components of a complete business model, developing a business concept, mind map, and business model, and marketing and growth strategies. The module is written in simple language and includes questions at the end of each chapter to help students understand the subject matter. The authors express gratitude to the university for their support and gratitude to friends and colleagues for their friendly inspiration and help.
| Item Type: | Book |
|---|---|
| Uncontrolled Keywords: | New business enterprises, Strategic planning, Entrepreneurship |
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor |
| Divisions: | Faculty of Technology Management and Technopreneurship |
| Depositing User: | MUHAMAD HAFEEZ ZAINUDIN |
| Date Deposited: | 25 Jul 2024 12:35 |
| Last Modified: | 25 Jul 2024 12:35 |
| URI: | http://eprints.utem.edu.my/id/eprint/27417 |
| Statistic Details: | View Download Statistic |
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