Evaluating the Sustainable Adoption Potential of Electric Off-Road Vehicles in Malaysia’s Agriculture Sector

Authors

  • Mariam Miri Abdullah Faculty of Technology Management and Technopreneurship, Universiti Teknikal Malaysia Melaka, Hang Tuah Jaya, 76100 Durian Tunggal, Melaka, Malaysia
  • Adilah Mohd Din Faculty of Technology Management and Technopreneurship, Universiti Teknikal Malaysia Melaka, Hang Tuah Jaya, 76100 Durian Tunggal, Melaka, Malaysia
  • Azrina Othman Faculty of Technology Management and Technopreneurship, Universiti Teknikal Malaysia Melaka, Hang Tuah Jaya, 76100 Durian Tunggal, Melaka, Malaysia
  • Norhidayah Mohamad Faculty of Technology Management and Technopreneurship, Universiti Teknikal Malaysia Melaka, Hang Tuah Jaya, 76100 Durian Tunggal, Melaka, Malaysia
  • Ahmad Zaki Yaacob Faculty of Electrical Technology and Engineering, Universiti Teknikal Malaysia Melaka, Hang Tuah Jaya, 76100 Durian Tunggal, Melaka, Malaysia

DOI:

https://doi.org/10.59953/paperasia.v41i2b.351

Keywords:

Electric off-road vehicles, Sustainable agriculture, Technology adoption, Agricultural innovation, Malaysia’s agricultural sector

Abstract

Malaysia’s agricultural sector, a key economic pillar, faces escalating challenges: labour shortages, high operational costs and mounting pressure for sustainable practices. This study explores the transformative potential of electric off-road vehicles (E-ORVs) in addressing these issues, with a focus on realising a future where agriculture is productive and environmentally responsible. Through a qualitative phenomenological approach combined with the technology acceptance model, semi-structured interviews were conducted with representatives from influential agricultural agencies. They revealed deep insights into the perceived benefits and barriers to E-ORV adoption. Findings indicate that stakeholders view E-ORVs as a solution to improve efficiency and reduce carbon footprints. However, adoption remains hindered by high costs, sparse rural infrastructure and technical concerns related to Malaysia’s tropical conditions. This study outlines a strategic framework for overcoming these barriers. It also recommends targeted financial incentives, rural infrastructure development and tailored awareness programmes to facilitate E-ORV integration. By addressing these challenges, Malaysia can spearhead a shift towards sustainable mechanisation, positioning its agricultural sector at the forefront of environmental innovation in Southeast Asia.

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Published

2025-04-07

How to Cite

Abdullah, M. M., Mohd Din, A., Othman, A., Mohamad, N., & Yaacob, A. Z. (2025). Evaluating the Sustainable Adoption Potential of Electric Off-Road Vehicles in Malaysia’s Agriculture Sector. PaperASIA, 41(2b), 95–107. https://doi.org/10.59953/paperasia.v41i2b.351