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The Effect Of Air Pollution Control Service On Customer Satisfaction (A Case Study At Company XYZ)

Yap, Xue Nee (2013) The Effect Of Air Pollution Control Service On Customer Satisfaction (A Case Study At Company XYZ). Project Report. UTeM, Melaka. (Submitted)

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Abstract

There is more technological company being open recently. It is because of the improving in technology. The technology nowadays can become one of the sources of income in business. In the technology based company, there are a lot of confidential information that need to be kept as secret. The confidential information can be said as trade secret. Trade secret is defined as any formula, pattern, devices or complication of information which is used in one’s business and which gives him an opportunity to obtain an advantage over competitor who do not know or use it (Andrew Beckerman-Rodau, 1996). In the company, the trade secret can be stealing by other. There are people had their intention to steal the trade secret. There are a lot of threats even the company employee itself. So, the protection of trade secret is important. The use of trade secret in the technological based company is studied. The research is studied on the effectiveness of the trade secret and the trade secret protective measure that been taken by the company. The use of qualitative method that is interview is chose to complete the research. Melaka become the area where there are a lot of technological based companies as the location of the research. The data will be collected and analyze from the interview with the company representative. The finding of the research is from the respond of the company representative in the interview.

Item Type: Monograph (Project Report)
Uncontrolled Keywords: Consumer satisfaction -- Case studies, Customer services -- Case studies
Subjects: H Social Sciences > HF Commerce
H Social Sciences > H Social Sciences (General)
Divisions: Library > Projek Sarjana Muda > FPTT
Depositing User: F Haslinda Harun
Date Deposited: 11 Nov 2014 09:10
Last Modified: 28 May 2015 04:27
URI: http://eprints.utem.edu.my/id/eprint/12833

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