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The Service Measurement Of Promotion & Management To Sustain Homestay Business In Melaka

Nur Zafirah, Kamaruzaman (2015) The Service Measurement Of Promotion & Management To Sustain Homestay Business In Melaka. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Homestay is an especially attractive form of accommodation for stays that range from a few weeks to several months. It is an opportunity to live in a friendly home with local family, experience the local lifestyle and culture up close, and practice local language skills. In Malaysia, homestay program was originally launched nationwide in 1988 at Temerloh, Pahang and subsequently include various states including Sabah and Sarawak at the later years. Even some homestay program is well established and develops, some others is fail to survive whether in terms of organizing or management. A proper plan and formulation should be implemented to ensure that this program is effective and success. Therefore, this study discussed on the service measurement of promotion and management to sustain homestay business in Kg.Morten. It is hope that this study may give some idea and nature of homestay program in Melaka and a way to enhance it. This study was conducted to improve understanding of the research by referring to books, articles, journals and other reading resources available in the library and the Internet as well as previous studies. The data use will be collected through a questionnaire, where all information related to the research were gathered and analyzed by using two main software which were Microsoft Excel and Statistical Package for Social Sciences (SPSS).

Item Type: Monograph (Project Report)
Uncontrolled Keywords: Marketing, Advertising, Sales promotion
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Divisions: Library > Projek Sarjana Muda > FPTT
Depositing User: Mohd Hannif Jamaludin
Date Deposited: 30 Jun 2016 00:51
Last Modified: 30 Jun 2016 00:51
URI: http://eprints.utem.edu.my/id/eprint/16686

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