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The Effect Of Firm's Marketing Mix Strategies On Consumer's Wedding Theme Selection

Ahmad Saddam, Che Hassan (2015) The Effect Of Firm's Marketing Mix Strategies On Consumer's Wedding Theme Selection. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

The research is about the effect marketing mix strategy on wedding theme around the Bandar TunRazak, Rompin, Pahang. Around 200 respondents were taken as a sample for this study. Customers sometime have problem and difficult to choose the better theme for their wedding ceremony. This research was prepared to identify the factors affecting wedding theme selection. Data was analyzed using independent T-test, Anova and regression analysis. Result of the study show that consumer’s demographic factor does not have significant impact on wedding theme selection. In addition result of the regression analysis indicates that only price is significantly affecting consumer’s wedding theme selection.

Item Type: Monograph (Project Report)
Uncontrolled Keywords: Marketing, Consumer behavior
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Divisions: Library > Projek Sarjana Muda > FPTT
Depositing User: Mohd Hannif Jamaludin
Date Deposited: 30 Jun 2016 02:08
Last Modified: 30 Jun 2016 02:08
URI: http://eprints.utem.edu.my/id/eprint/16687

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