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The Effectiveness Of Brand Awareness In Purchasing The Product Of Ariani

Mohd Ramli, Shareen Shahida (2014) The Effectiveness Of Brand Awareness In Purchasing The Product Of Ariani. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

For this research, the main focus is to study about the effectiveness of brand awareness. The research had been done around Malacca where most of the respondents are female. In this paper, the researcher is trying to identify the independent variable which is customer satisfaction, product performance, and consumer behavior. The appropriate questions had been asked and the data collected had been shown in the figures and table form in order to be clearer about the results. Furthermore, the clear explanation had been included along the data provided. There are limitations in conducting this research, so in the future hopefully there are more sources of data and research studies. As a conclusion, this study has expected able to help Ariani to develop more their product by having all the data provided.

Item Type: Monograph (Project Report)
Uncontrolled Keywords: Brand loyalty, Consumer satisfaction - Evaluation, Advertising - Brand name products
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Divisions: Library > Projek Sarjana Muda > FPTT
Depositing User: Mohd Hannif Jamaludin
Date Deposited: 31 Mar 2017 01:56
Last Modified: 31 Mar 2017 01:56
URI: http://eprints.utem.edu.my/id/eprint/18454

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