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Entrepreneurial Competencies And Sustainability Of Homestay Entrepreneurship In Melaka

Wong, Shi Yuan (2016) Entrepreneurial Competencies And Sustainability Of Homestay Entrepreneurship In Melaka. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

This research mainly focused on examining the relationship between entrepreneurial competencies towards the sustainability of homestay entrepreneurship in Melaka. Five independent variables of entrepreneurial competencies were tested to investigate the importance of each variable in determining entrepreneurs' sustainability in homestay business. The dependent variable, sustainability of homestay entrepreneurship were defined based on economic, social and environmental aspects. The research has been carried out by using quantitative method. There is a sum of 34 questions will be asked in the form of questionnaire. A total of 106 respondents have been randomly selected from the entrepreneurs from both the rural and also urban area located in Melaka. The results of this study was useful for homestay entrepreneurs, academic purposes, government’s policy as well as entrepreneurs' development plan implementation. The result is useful for both government and private agencies in designing the most effective program for homestay entrepreneurs in tourism industry. In a nutshell, this research also serves as reference pertaining to studies involving entrepreneurs and homestay business.

Item Type: Monograph (Project Report)
Uncontrolled Keywords: Entrepreneurship, Marketing, Sales promotion, Advertising
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Divisions: Library > Projek Sarjana Muda > FPTT
Depositing User: Mohd Hannif Jamaludin
Date Deposited: 31 Jul 2017 00:43
Last Modified: 31 Jul 2017 00:43
URI: http://eprints.utem.edu.my/id/eprint/18699

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