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Factors Affecting Social Entrepreneurship To Revitalize The SME Food Manufacturers

Yunus, Izzah Yuhanees (2016) Factors Affecting Social Entrepreneurship To Revitalize The SME Food Manufacturers. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Nowadays, the rate of the social entrepreneurship was based on mission which is the factors affect social entrepreneurship. Social entrepreneurship is a type of business that can be as a non-profit business or profit business but most important is they aim to help the communities. Mission of the social entrepreneurship can be the best way to meet a social or environmental need of the communities. Not only that, the successfulness of the social entrepreneurship can give the big impact on the SME food manufacturers and the communities. Therefore, the purposes of the study are; firstly, is to identify the entrepreneur’s profiles of SME food manufacturers. Secondly, to analyze the factors that affect social entrepreneurship. Thirdly, to determine the most effective factor that affect social entrepreneurship. In addition, researchers will be using Statistical Package for Social Science (SPSS) version 20.0 for analysis of respondents’ feedback. To achieve all these objectives, 150 respondents have been answered the questionnaire and the collected data has been analyzed using frequency to identify the entrepreneur’s profiles of SME food manufacturers. Then, using simple linear regression to analyze the factors that affect social entrepreneurship and using multiple regression analysis to determine the most effective factor that affect social entrepreneurship. The result shows the level of significant <0.50 with R = 0.625 and R2 = 0.390. This high R2 value shows strong relationship between the factors that affect social entrepreneurship. The originality that comes out from this research is this study identifies the factors affect social entrepreneurship in order to revitalize the SME food manufacturers in Malaysia.

Item Type: Monograph (Project Report)
Uncontrolled Keywords: Product management, Customer relations - Management, Food industry and trade, Entrepreneurship
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Divisions: Library > Projek Sarjana Muda > FPTT
Depositing User: Mohd Hannif Jamaludin
Date Deposited: 31 Jul 2017 00:44
Last Modified: 31 Jul 2017 00:44
URI: http://eprints.utem.edu.my/id/eprint/18710

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