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Factors Influencing Customer Preference For Online Shopping On Electronic Related Product Among Malacca Consumer

Shahrir, Ridzuanul Hafiz (2014) Factors Influencing Customer Preference For Online Shopping On Electronic Related Product Among Malacca Consumer. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Online shopping in Malaysia has been shown to a high potential market. The electronic equipment takes a high percentage of the individuals shopping. Electronic product offer great convenience for the life of the people. Buying electronic gadgets online gives customers an opportunity to find a best variety of product online, and customers can review a wide selection of products and find special offers and discount with the best deals online. Our research was conducted at Malacca, the participant are people who use online shopping to buy a particular product. We categorized the important factor that influences customer preference. These studies apply quantitative method with the use of questionnaire to obtain the data from the respondent. The data then analyze by using spss. The finding shows that the factors (shopping convenience, perceived benefits of online shopping, better product selection, and online purchase experience) influence customer preference for online shopping on electronic related product. Our final finding shows that only three factor (shopping convenience, perceived benefits of online shopping, better product selection) highly influence customer preference for online shopping on electronic related product. Meanwhile another factor (online purchase experience) had been removed from the finding because the result shows that there is no relationship between the factor and customer preference. We suggested that the online retailers should guarantee a safe and accurate transaction process, moreover, make more efforts to web design. Our study is expected to contribute the e-commerce, especially focused on the electronic product field, the further research can take our research as a basic and go deeper to investigate.

Item Type: Monograph (Project Report)
Uncontrolled Keywords: Consumers' preferences, Consumer satisfaction
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Divisions: Library > Projek Sarjana Muda > FPTT
Depositing User: Mohd Hannif Jamaludin
Date Deposited: 07 Sep 2017 08:20
Last Modified: 07 Sep 2017 08:20
URI: http://eprints.utem.edu.my/id/eprint/19012

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