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Intellectual Property (IP) Management Among Small Medium Enterprise (SME) In Melaka

Mahadzir, Siti Zulaikha (2014) Intellectual Property (IP) Management Among Small Medium Enterprise (SME) In Melaka. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Intellectual property also known as IP has become one of popular topic in business today, yet it is still one of the least understood. Simply viewed, intellectual property consists of products of the human mind and creativity that are protected by law. It is an intangible, and it has neither length nor width nor height. It is colorless, odorless and tasteless. However, intellectual property does have economic value, great economic value- although this value is often overlooked, underestimated and underreported. This topic come out because of SME already have their IP but they do not know how to manage it. Based on this problem, the result for the role of managing IP in SME, examine strategic approach in managing IP and examine difficulties in managing IP strategically was achieved by conducted the interview with SMEs’ owner. This research conducted by using the qualitative method and semi-structed interview in order to collect the data on understanding of the research question and objectives. From the finding, the researcher found that all the SMEs still lacking in their IP management but they realized the importance of IP. Besides that, there are four barriers that have been recognized in order to manage IP among them and the researcher also suggest an IP management strategy to the SMEs to help them strategize their IP in the business. In order to help SMEs more successful in using the IP and manage it, the researcher recommended that government have to organize workshop about IP, enhancing the accessibility in getting funding and encourage the implementation IP management strategy in Malaysia.

Item Type: Monograph (Project Report)
Uncontrolled Keywords: Intellectual property - Malaysia, Small business - Malaysia
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
Divisions: Library > Projek Sarjana Muda > FPTT
Depositing User: Mohd Hannif Jamaludin
Date Deposited: 07 Sep 2017 08:20
Last Modified: 07 Sep 2017 08:20
URI: http://eprints.utem.edu.my/id/eprint/19014

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