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The Driven Factors Of Eco-Innovation In Automotive Companies In Malaysia

Meor Noor Azami, Meor Noor Zainal Ideham (2014) The Driven Factors Of Eco-Innovation In Automotive Companies In Malaysia. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Innovation is a crucial instrument for a company to create competitive advantage that lead to the success of the company. However at the same time, the company also try to reduce the environment pollution through eco-innovation. This research will explore the driven factors of eco-innovation in automotive industry in Malaysia, how the driven factors lead to the implementation of eco-innovation and how the eco-innovation able to improve business performance in the industry. An interview have been conducted with the top management of Proton Holdings Berhad to get the real situation regarding the eco-innovation. From the interviews, 3 driven factors have been identified which are the public awareness, competitors and government regulation, incentive and policy. These driven factors have led local automotive companies to the implementation of eco-innovation through product innovation, which is the development of hybrid car and process innovation, which are dissemination of eco-innovation information and the management of natural resources and wastes. These eco-innovation implementations enable the automotive companies to improve its performance by reduce the cost of production processes the gaining of side income from the sales of recycled materials. Eco-innovation also allow companies to increase the availability of their cars in the market and also improve the image and the sentiment toward their brands. From there, the eco-innovation implementation in automotive industry in Malaysia has proved that the eco-innovation not only able to reduce the environmental harm, but also improve its business performance.

Item Type: Monograph (Project Report)
Uncontrolled Keywords: Automotive industry, Management - Environmental aspects, Technological innovations - Environmental aspects
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
Divisions: Library > Projek Sarjana Muda > FPTT
Depositing User: Mohd Hannif Jamaludin
Date Deposited: 20 Sep 2017 07:13
Last Modified: 20 Sep 2017 07:13
URI: http://eprints.utem.edu.my/id/eprint/19046

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