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Customer Acceptance On Eco-Innovation In Automotive Industry

Ahmad Termizi, Siti Faizatul Natrah (2014) Customer Acceptance On Eco-Innovation In Automotive Industry. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Customer Acceptance On Eco-Innovation In Automotive Industry.pdf - Submitted Version

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In the modern world, ecology and the economy are on cross road. Innovation processes toward sustainable development (eco-innovation) have received increasingly attention during the past years. Eco-innovation is a novel fuzzy concept getting growing attentions under global climate change. It is need of further clarification both theoretically and methodologically. The automobile sector is faced with numerous challenges of resource scarcity, reduction of carbon emissions from cars which contribute to climate change. The main purpose of this study is to know how the customer acceptance towards eco-innovation is in automotive industry among Malaysian. A total of 100 usable questionnaires were coded and analyzed. Statistical techniques such as descriptive analysis, reliability, and validity were used in this study. This paper contributes to an increased understanding of how customer accepts in eco-innovation in automotive industry in Malaysia.

Item Type: Monograph (Project Report)
Uncontrolled Keywords: Customer satisfaction, Technological innovations - Environmental aspects, Automotive industry and trade - Malaysia
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Divisions: Library > Projek Sarjana Muda > FPTT
Depositing User: Mohd Hannif Jamaludin
Date Deposited: 20 Sep 2017 09:43
Last Modified: 20 Sep 2017 09:43

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