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The Adoption Of Smartphone In Rural Area At Perak

Abd. Wahab, Nurul Hawa (2017) The Adoption Of Smartphone In Rural Area At Perak. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Nowadays, in era technology communications an important including mobile phone once the technology which can enhance relations between each other. Besides, it one of medium communications tool whether old people or young people and suitable for everyone. A mobile phone such as mobile phone can make calls and SMS only and mobile phone have added function to surf the internet or called a smartphone, which two mobile phone that people in rural area a preferred using it. So, not all of them using a mobile phone that can surf the internet but still have them using the old type of mobile phone. It influences by age or other factors that they still use the old type of mobile phone and acceptance a new thing. The research aim factor influences the adoption of a smartphone in a rural area. This is because an acceptance of technology such as mobile phone in city faster than a rural area especially smartphone because based on acceptance of a person. In this research also to see the factor most influence the adoption of a smartphone such as demographic factor, individual factor, social influence, facilitating conditions, technology service and socio-economic. The study comprised 206 respondents who live in rural area and used random sampling since the population in a rural area a larger and not limited to people to use a mobile phone only. Socio-economic factors that most influence the use of smartphones in rural areas and demographic factor are not significant to the adoption of smartphones.

Item Type: Monograph (Project Report)
Uncontrolled Keywords: Consumer behavior, Smartphone programming
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Divisions: Library > Projek Sarjana Muda > FPTT
Depositing User: Mohd Hannif Jamaludin
Date Deposited: 11 Oct 2018 07:29
Last Modified: 11 Oct 2018 07:29
URI: http://eprints.utem.edu.my/id/eprint/21497

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