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Factor That Influence Consumer Buying Behaviour Towards Acceptance Of Coffee Product

Zakaria, Muhammad Alifdin (2017) Factor That Influence Consumer Buying Behaviour Towards Acceptance Of Coffee Product. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

The purpose of this study is to study factor that influence consumer buying behaviour towards acceptance of coffee product.Coffee is the second largest commodities being trade in the world worth more than 20billion dollar.Being place behind Thailand,Vietnam and Indonesia coffee consume in Malaysia are still far behind but with the improvement of coffee scene,we can see the pattern start to change and people start to accept coffee product.In this research,it studies about factor that influence consumer buying behaviour towards acceptance of coffee product from three factor:Lifestyle,income and attitude.Throughout this research,we can see how this factor influence consumer buying behaviour towards acceptance of coffee product.

Item Type: Monograph (Project Report)
Uncontrolled Keywords: Coffee,Production control,Consumer behavior.
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Divisions: Library > Projek Sarjana Muda > FPTT
Depositing User: Mohd. Nazir Taib
Date Deposited: 27 Nov 2018 01:10
Last Modified: 27 Nov 2018 01:10
URI: http://eprints.utem.edu.my/id/eprint/21525

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