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The Consumers Acceptance Towards Green Food Packaging Technology In Melaka Malaysia

Shahril, Nuraishah (2017) The Consumers Acceptance Towards Green Food Packaging Technology In Melaka Malaysia. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

The implementation of green food packaging technology is one of the criteria that have to be emphasized by the food packaging industry particularly a developing country such as Malaysia. The food industry encounters pressure not only in terms of nutritional value and safety, but also from environment concerns. Malaysia needs to change and improve the technology of food packaging to prevent the waste or disposal to the environment from non-biodegradable to biodegradable packaging. The issues of increasing the waste from food packaging will became the things that we should avoid the sustainability to the next generation. Food packaging technology must balance food protection with other issue, including material usage, environmental consciousness and strict pollutions and pollutants and disposal of food packaging waste. The main purpose of this study is to implement this green technology in all state of our country. Thus, this research is focus on the consumer readiness to adopt this technology in their place. This is because, if they are not ready for this technology, it is not possible to implementing it in our country. The survey through questionnaire was conducted by the researcher to collect respondent’s answer and the data collected was analyzed by quantitative research method. A total of 150 questionnaires were coded and analyzed with statistical techniques. This research contributes to an understanding of how consumers look upon the adoption of green food packaging technology in their places.

Item Type: Monograph (Project Report)
Uncontrolled Keywords: Consumer behavior, Food - Packaging, Green marketing, Green products
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Divisions: Library > Projek Sarjana Muda > FPTT
Depositing User: Mohd Hannif Jamaludin
Date Deposited: 15 Oct 2018 07:46
Last Modified: 15 Oct 2018 07:46
URI: http://eprints.utem.edu.my/id/eprint/21527

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