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Factors That Influence Purchase Intention Towards Halal Food Among Engineering Students In UTeM

Chin, Siew Shian (2017) Factors That Influence Purchase Intention Towards Halal Food Among Engineering Students In UTeM. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

Halal food had become popular and fast growth because not only Muslims purchased and consumed it and also increasing the number of non-Muslims purchased and consumed it. This was because the protection of food quality, safety and hygiene gained the Muslims and non-Muslims trust and believe. In this research was aim to identify the factors that influences purchase intention towards halal food among engineering students in UTeM. Theory of planned behaviour (TPB) used as reference framework in this research. Quantitative research was used to conduct this research. Therefore, questionnaires distributed to the engineering students in Faculty of Engineering Technology (FTK) and Faculty of Mechanical Engineering (FKM), Universiti Teknikal Malaysia Melaka (UTeM) by randomly. Statistical Package for the Social Science (SPSS) version 20.0 was the software used to analyze the data gathering from respondents. From the results, attitude, subjective norm and perceived behavioural control had strong relationship in purchase intention towards halal food. The hypothesis in this research was valid and supported by the findings. So the limitation was the limit determinants were tested in this research. In future research, researchers were recommend to test with potential determinant in different area of respondents.

Item Type: Monograph (Project Report)
Uncontrolled Keywords: Halal food, Consumer behavior, Purchasing
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Divisions: Library > Projek Sarjana Muda > FPTT
Depositing User: Mohd Hannif Jamaludin
Date Deposited: 26 Nov 2018 02:24
Last Modified: 26 Nov 2018 02:24
URI: http://eprints.utem.edu.my/id/eprint/22024

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