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The Factors Influencing Consumers To Use Mobile Payment Systems At Retail And Outlet Stores

Sukiman, Nur Syahirah (2018) The Factors Influencing Consumers To Use Mobile Payment Systems At Retail And Outlet Stores. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

The world is going cashless and mobile. These are the two trends that required businesses to provide convenience and productivity for their customers. A mobile payment system (MPS) plays an important role in following these two current trends in retail industries. Recently, there are so many new businesses appeared to be services provider’s company of cashless technology systems such as Kiple Pay, Ali Pay and many more. Besides that, existing company such as Apple and Samsung are also not being left behind in following this trends. Thus, this research aims to identify the factors that influence consumers to use mobile payment systems at retail and outlet stores. This research was held in Aeon Bandaraya Melaka. Based on theoretical framework, the independent variables are perceived usefulness, perceived trust, perceived ease of use and social influence while dependent variables the use of mobile payment systems. This research will be using quantitative method as the questionnaire survey will be distributed among consumers who visit AEON Bandaraya Melaka. The result indicate that perceived usefulness, perceived ease of use and social influence has been merge into one factor named as perceived benefits while perceived trust is still another factor for this research. Based on the results, all factors have significant relationship with the use of mobile payment at retail and outlet stores. Besides, the study shows that perceived benefits is a higher effected on the use of mobile payment systems followed by perceived trust.

Item Type: Monograph (Project Report)
Uncontrolled Keywords: Mobile commerce, Consumers' preferences, Consumer behavior, Consumers - Attitudes
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Divisions: Library > Projek Sarjana Muda > FPTT
Depositing User: Mohd Hannif Jamaludin
Date Deposited: 01 Jul 2019 08:27
Last Modified: 01 Jul 2019 08:27
URI: http://eprints.utem.edu.my/id/eprint/23198

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