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Assessing User Acceptance Among Generations Towards Online Payment System In Online Business

Zulkifli, Mohamad Faiz Faizuddin (2018) Assessing User Acceptance Among Generations Towards Online Payment System In Online Business. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Online payment system is referring to an online payments transaction using a mobile device with wireless and other communication technologies.Given the widespread use of mobile devices and users’ needs for convenient and timely payment,online payment system is expected to become an important technology system for control the money transactions.Apart of that,online payment system plays also an important role to make this online business evolution be more effective toward growth and the lack of an effective system could bring an effect to the success of overall online business development.This research, differentiate acceptance of user between Generation Y (Gen Y) and Baby Boomers Generation in terms of their factor of adoption on online payment system.Generations X and Y will represent the younger group of consumers meanwhile baby boomer’s generations will represent oldest of group of users of online payment system in online business activity.The researchers focused to investigate through theoretical constructs which is technology acceptance model,theory of reasoned action and theory of planned behaviour to find the critical factors that may ensure consumer adoption of these online payment system technology.

Item Type: Monograph (Project Report)
Uncontrolled Keywords: Electronic commerce,Consumer behavior,Electronic funds transfers.
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HG Finance
Divisions: Library > Projek Sarjana Muda > FPTT
Depositing User: Mohd. Nazir Taib
Date Deposited: 14 Oct 2019 04:10
Last Modified: 14 Oct 2019 04:10
URI: http://eprints.utem.edu.my/id/eprint/23438

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