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Factors That Influence The Usage Of Mobile Map Navigation Among The Drivers In Melaka

Lufti Liew, Nur Erlianadora (2018) Factors That Influence The Usage Of Mobile Map Navigation Among The Drivers In Melaka. Project Report. UTeM, Melaka, Malaysia. (Submitted)

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Abstract

In Industrial Revolution 4.0 nowadays, technology had growing rapidly and it had changed the human daily life. Through the rapidly advancing technology, especially in wireless communication network, the internet has become an integral part of the human's everyday life precisely and internet had influenced practically all aspects of our society and we have it to thank for our rapidly advancing technology. Due to these, mobile applications have recently gained enormous popularity in wireless communication network especially in Mobile Map Navigation context. The objectives of this study are to identify the factors that influencing the user usage on Mobile Map Navigation (MMN) system. Next is to identify which of the factors is the most influence factor towards the usage of MMN among the drivers in Melaka. A research framework bas been developed based on the previous report and a theory of Technology Acceptance Model (TAM) is applied as the basic in this study. The survey data collected from 400 respondents in Melaka state through the distribution of questionnaire. The collected data then analyzed by using Statistic Package for Social Science (SPSS) software through Exploratory Factor Analysis (EF A) and Multiple Regression. This research also gives implications to knowledge and practical contribution for the future research.

Item Type: Monograph (Project Report)
Uncontrolled Keywords: Consumer Behavior, Global Positioning System, Wireless communication systems
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Divisions: Library > Projek Sarjana Muda > FPTT
Depositing User: Mohd Hannif Jamaludin
Date Deposited: 27 Aug 2019 04:23
Last Modified: 27 Aug 2019 04:23
URI: http://eprints.utem.edu.my/id/eprint/23445

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