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Consumer Acceptance Of Nanotechnology In Food Packaging Towards Purchase Intention : A Study Of Melaka States

Hasim, Mohamad Aidil (2018) Consumer Acceptance Of Nanotechnology In Food Packaging Towards Purchase Intention : A Study Of Melaka States. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

In today’s world,consumer lifestyle has been changed time to time.Technology has lead consumer to become a better human-mankind.Advance technology is considered as powerful technology and it important to developing country because technology is conceived able to resolve organizational problem and able to enhance economic growth especially in manufacturing industries.One of the new technology invariably being discussed is nanotechnology.There are many applications of nanotechnology that can be implemented but this researcher wants to focus on nanotechnology in food packaging.The objective of this research is to investigate the factors that influencing consumer acceptance of nanotechnology in food packaging towards purchase intention.This research was held in Melaka state.Based on theoretical framework,the independent variables are technology of Nano-food,knowledge,and trust while dependent variables are consumer acceptance of nanotechnology in food packaging towards purchase intention.The data was employed from questionnaire session,journals,articles,and internet sources (Google Scholar) and analysed by using SPSS system.The result of research indicates that,Technology of Nano-food is the most influencing factor that contribute consumer to purchase nanotechnology in food packaging.In short,the researcher found utilizing nanotechnology in food packaging more likely to be acceptance by consumers compared with integrated in food product.Therefore, consumers should be aware with the early stage of new development product that utilized nanotechnology in order to understanding the product towards their purchase intention

Item Type: Monograph (Project Report)
Uncontrolled Keywords: Consumer behaviour,Food -- Packaging,Green marketing,Green products.
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Divisions: Library > Projek Sarjana Muda > FPTT
Depositing User: Mohd. Nazir Taib
Date Deposited: 16 Oct 2019 04:12
Last Modified: 16 Oct 2019 04:12
URI: http://eprints.utem.edu.my/id/eprint/23620

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