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An Investigation Of Consumers’ Adoption Towards Mobile Payments (M-Payment) In Melaka

Chong, Chui Yin (2018) An Investigation Of Consumers’ Adoption Towards Mobile Payments (M-Payment) In Melaka. Project Report. Universiti Teknikal Malaysia Melaka, Melaka, Malaysia. (Submitted)

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Abstract

Carry out a research about the factor that influences the consumers’ adoption on mobile payment is necessary for today’s technology trend,since findings consumers’ preferences and behaviour towards a current technology is needed for future technology forecast.By knowing the consumers’ adoption level in mobile payment,it definitely will enhance the system of mobile payment platform for future users.In this research,researcher will find out the factors that influencing consumers’ adoption in Melaka through the Technology Acceptance Theory and Innovation Diffusion Theory.Factors that will investigate in this research include perceived usefulness,perceived ease of use,perceived compatibility,subjective norm, perceived risk,perceived trust and perceived cost.A series of questionnaire was conducted to collect respondents’ answers,the data collected were analyse using qualitative method.The results shows that it is a significant relationship between the independent variables which are perceived ease of use,perceived compatibility,subjective norm,perceived risk and perceived trust towards the dependent variable which is consumers’ adoption towards mobile payment (m-payment) in Melaka.The researcher also suggest to future researcher that they can explored in more deep regarding the consumers’ adoption towards new technology research model,such as whole Malaysia or whole world.

Item Type: Monograph (Project Report)
Uncontrolled Keywords: Consumer behavior -- Melaka -- Malaysia,Mobile commerce.
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Divisions: Library > Projek Sarjana Muda > FPTT
Depositing User: Mohd. Nazir Taib
Date Deposited: 30 Oct 2019 07:36
Last Modified: 30 Oct 2019 07:36
URI: http://eprints.utem.edu.my/id/eprint/23635

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