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The Role Of Web Design Towards Inflluence Purchase Intention In Hotel Industry

Khalid, Iznie Syazmeen (2018) The Role Of Web Design Towards Inflluence Purchase Intention In Hotel Industry. Project Report. UTeM, Melaka. (Submitted)

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The Role Of Web Design Towards Inflluence Purchase Intention In Hotel Industry - Iznie Syazmeen Khalid - 24 Pages.pdf - Submitted Version

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Abstract

This paper aims to report the findings of an empirical research focusing on the role of web design that influence purchase intention in hotel industry. With very little effort or time, hoteliers can publish hotel information on their website and customers can make room reservations online. To understand the mechanism surrounding these transactions, this study was conducted to investigate the role of web design that influence purchase intention in the hotel industry. The data for this study will be collected by using questionnaires from 150 respondents in the hotel industry at Melaka. The results indicate that purchase intention on website hotel are determined by usability, functionality, perceived usefulness and ease of use. Overall, in this research findings, the ease of use is the most influence and has resulted in a significant on the online purchase intention with a value of 0.000. The collected data will be analysed, interpreted and discuss in this research.

Item Type: Monograph (Project Report)
Uncontrolled Keywords: Consumers' preferences, Consumer behavior, Consumers -- Attitudes
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Divisions: Library > Projek Sarjana Muda > FPTT
Depositing User: Nor Aini Md. Jali
Date Deposited: 12 Nov 2019 04:09
Last Modified: 12 Nov 2019 04:09
URI: http://eprints.utem.edu.my/id/eprint/23696

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