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Edible Water Orb Acceptance Amongst Generation Y

M Nadzri, Eli Nazwan (2018) Edible Water Orb Acceptance Amongst Generation Y. Project Report. UTeM, Melaka. (Submitted)

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Edible Water Orb Acceptance Amongst Generation Y - Eli Nazwan bin M Nadzri - 24 Pages.pdf - Submitted Version

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Abstract

The technology of edible water orb is a technology where the sphere of ice was treated with liquid form of the seaweed-derived membrane for the outer skin. As the skin solidified and the ice melting, a portable and eco-friendly water orb packaging was ready to be consumed. Technology acceptance is a process which refers to a series of mental and behavioural states where a person passing through that leads to the adoption or rejection of an innovation. It also referring to the willingness of a party to received a proposed idea of technology to be used in their life. For a technology of edible water orb to be accepted by Generation Y, there are several factors need to be analyzed. The factors of acceptance of technology of edible water orb were constructed using theories; Technology Acceptance Model (TAM), Theory of Reasoned Action (TRA) and Diffusion of Innovation (DoI). For the collection and analysis of data, researcher use quantitative data analysis. Method of distributing the questionnaire was chosen as the primary data collection to Generation Y as the respondents. The result of the data collection will be analyzed using SPSS to test the relationship of the variables.

Item Type: Monograph (Project Report)
Uncontrolled Keywords: Generation Y, Consumer behavior, Young consumers, Young adult consumers, Consumers' preferences
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Divisions: Library > Projek Sarjana Muda > FPTT
Depositing User: Nor Aini Md. Jali
Date Deposited: 12 Nov 2019 04:43
Last Modified: 12 Nov 2019 04:43
URI: http://eprints.utem.edu.my/id/eprint/23702

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