Business strategy toward wealth creation

Abdul Rashid, Rashidi Arash (2012) Business strategy toward wealth creation. Masters thesis, UTeM.

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Business strategy toward wealth creation 1s an important scope especially on small and medium entrepreneurs (SMEs). Researchers look at the question of whether SMEs are aware and understand the importance of business strategies toward wealth creation and how the elements such as organizational factors, environmental factors and business strategies influenced the creation of wealth. Therefore a total of 300 questionnaire respondents of SMEs from different business sectors in Melaka have been involved in this study and the results from analysis finds that there is a strong and positive relationship between business strategy and wealth creation. The results also showed a strong influence of organizational factors on business strategy, which also prompted the creation of wealth. Environmental factors also influence the business strategy towards the creation of wealth. End, it was clearly shown that the elements of organizational factors, environmental factors and business strategies have a strong influence on the creation or wealth creation. This study also opens to other researchers to continue the research by taking into account other relevant factors

Item Type: Thesis (Masters)
Uncontrolled Keywords: Strategic planning, Business planning, Business ethics
Subjects: H Social Sciences > HD Industries. Land use. Labor
Divisions: Library > Tesis > FPTT
Depositing User: Salleh Mohd Nor
Date Deposited: 10 Sep 2015 04:46
Last Modified: 10 Sep 2015 04:46
Statistic Details: View Download Statistic

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