The influence of ingredients towards Malaysian consumer's preferences on facial care moisturiser : a case of Malacca consumer

Kasim, Raihani (2007) The influence of ingredients towards Malaysian consumer's preferences on facial care moisturiser : a case of Malacca consumer. Masters thesis, Universiti Teknikal Malaysia Melaka.

[img] Text (24 Pages)
The influence of ingredients towards Malaysian consumer's preferences on facial care moisturiser , a case of Malacca consumer - Copy.pdf - Submitted Version

Download (3MB)

Abstract

Facial moisturiser is one of the important components of the facial care segment in Cosmetics and Toiletries industry. Malaysian facial care industry is growing rapidly and offers opportunity for local entrepreneur to gain profit The rapid innovation pertaining to ingredients used in the formulation of facial moisturiser is one of many challenges confronting the local entrepreneur."Does ingredients influence the Malaysian consumer's purchasing decision on a facial moisturiser" is the main question in this study. This research was conducted in stages. The samples include students and working women in Malacca The findings indicated that the local brands facial moisturiser are evolving and local manufacturers are taking effort to formulate product using technologically innovative ingredients and natural extract However, foreign brands have huge investment on product research and development, in comparison to competitors from local brands.Consumers buy facial moisturiser based on its ingredients regardless of differences in demographic background. Conclusively, consumers in Malacca prefer foreign brand facial moisturiser over the local brands and ingredients is important determinant influencing their purchasing decisions.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Consumer's preferences -- Malaysia -- Melaka,Cosmetic industry -- Malaysia -- Melaka,Market surveys -- Malaysia -- Melaka
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
Divisions: Faculty of Technology Management and Technopreneurship
Depositing User: Mohd. Nazir Taib
Date Deposited: 30 Nov 2015 02:47
Last Modified: 30 Nov 2015 02:47
URI: http://eprints.utem.edu.my/id/eprint/15246
Statistic Details: View Download Statistic

Actions (login required)

View Item View Item