Website Interactivity In Malaysia And Australian Universities

Jano, Zanariah and Hussin, Hanipah and Abdullah, Aida Nasirah and Cheong, Kar Mee (2015) Website Interactivity In Malaysia And Australian Universities. Asian Social Science, 11 (17). pp. 14-21. ISSN 1911-2017

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The extent to which web sites in Malaysian and Australian universities project their interactivity level wasanalysed. Content analysis was employed to measure the interactivity level. Twenty-six guidelines were selectedand twenty university web sites from each country were randomly selected. The findings showed that human tomarketer and human to human showed significant difference while human to content did not show anydifference. This study will be an addition to web design literature and facilitate universities and individuals todevelop effective strategies to elevate the image of universities in the global context. Future study shouldexamine other interactivity dimensions which are not covered in this study and insights from web designer arealso deemed important to ascertain the scenario behind the screen.

Item Type: Article
Uncontrolled Keywords: cultural dimension, interactivity compliance, university, websites
Divisions: Centre for Languages and Human Development
Depositing User: Muhammad Afiz Ahmad
Date Deposited: 07 Sep 2017 08:18
Last Modified: 28 Jul 2021 22:29
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