A Systemic Approach To Applying Asset Orchestration Theory

Mansoor, Hamdan O. and Weston, Richard H. and Abdullah, Rohana and King, Steven and Jackson, Peter and Foley, Paul (2018) A Systemic Approach To Applying Asset Orchestration Theory. International Journal Of Agile Systems And Management (IJASM), 11 (4). pp. 315-339. ISSN 1741-9174

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The paper proposes and uses a reference model of asset orchestration which characterises common organising relationships observed between the 'resource-based view' and the 'dynamic capabilities view' of firms. This reference model helps to visualise and communicate alternative common decision-making contexts needed to sustain competitive responses in firms through their lifetime, and thereby through the lifetime of the products and the services they realise. Little present literature describes the practical application of emergent asset orchestration (AO) concepts. Hence, the present authors use their reference model to capture actual AO data within two case study firms. The captured data shows how AO theory can be deployed to direct strategic decision making towards sustainable configuration and deployments of a firms resource portfolio. Essential characteristics of the new reference model and of how it can be applied are reported in this paper.

Item Type: Article
Uncontrolled Keywords: asset orchestration; dynamic managerial capabilities; DMCs; complexity management; resource-based view; RBV.
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HF Commerce
Divisions: Faculty of Engineering Technology
Depositing User: Mohd Hannif Jamaludin
Date Deposited: 17 Jul 2019 07:56
Last Modified: 06 Sep 2021 23:23
URI: http://eprints.utem.edu.my/id/eprint/22871
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