Malaysian local fruits e-marketplace system with intelligent promotional feature

C.-Y., Law and Sek, Yong Wee and Tay, Choo Chuan and L.-Y., Chong and A.H.B., Mislam (2024) Malaysian local fruits e-marketplace system with intelligent promotional feature. In: Proceedings of the 2024 Computing Conference.

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Abstract

Malaysia is a home to many types of tropical fruit trees due to the tropical climate with high humidity. Fruit trees are planted on a commercial scale and on a small-scale. However, the current procurement systems are too rigid on consistent supply and quality standards that indirectly exclude the small-scale farmers from the supply chain. Besides that, fruits are perishable and need to be sold quickly and selling through intermediaries would cause a hike in price to consumers. This paper presents the design and development of an e-marketplace system to help small-scale farmers to sell Malaysian local fruits online. The system has essential features to support product transactions and various useful functions including bidding function, business analytics, and intelligent promotional and depletion tools to help sellers manage the fruit sales from fresh to end of shelf life. This platform would connect farmers with end consumers, allow independent farmers to effectively sell their local fruits to potential buyers and empower consumers with healthier and reasonably price choices.

Item Type:	Conference or Workshop Item (Paper)
Uncontrolled Keywords:	E-commerce, E-marketplace, Small-scale farmers, Malaysian local fruits, Tropical fruits
Divisions:	Faculty of Information and Communication Technology
Depositing User:	NUR FARISAH JAFRIN
Date Deposited:	21 Jul 2026 08:19
Last Modified:	21 Jul 2026 08:19
URI:	http://eprints.utem.edu.my/id/eprint/29834
Statistic Details:	View Download Statistic

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