The role of language in Malaysia’s halal food industry: Trends, challenges, and future directions

Yusop, Noorrezam and Kamalrudin, Massila and Moketar, Nor Aiza and Mustafa, Nuridawati (2025) The role of language in Malaysia’s halal food industry: Trends, challenges, and future directions. International Journal of Research and Innovation in Social Science (IJRISS), IX (II). pp. 437-445. ISSN 2454-6186

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Abstract

The halal food industry plays a pivotal role in Malaysia’s economy, bolstering its vision of becoming a global halal hub. Strong governmental regulations, sophisticated certification procedures, and the growing demand for halal goods worldwide support this leadership. Language, a cornerstone in this sector, is vital for ensuring effective communication, fostering trust, and bridging cultural and economic divides. From multilingual marketing strategies to the linguistic clarity demanded by emerging technologies like blockchain, the role of language is multifaceted and critical. This study explores the deployment of language within Malaysia’s halal food industry, identifying key challenges such as terminology standardization, multilingual marketing complexities, and linguistic inconsistencies in digital platforms. By analyzing recent literature and industry practices, this paper provides strategic recommendations to enhance linguistic coherence, market inclusivity, and technological adaptability, ultimately strengthening Malaysia’s position as a leader in the global halal economy.

Item Type:	Article
Uncontrolled Keywords:	Halal food, Arabic translation, Local Malaysia, Language role, SME
Divisions:	Faculty of Information and Communication Technology
Depositing User:	Norfaradilla Idayu Ab. Ghafar
Date Deposited:	11 Aug 2026 03:42
Last Modified:	11 Aug 2026 03:42
URI:	http://eprints.utem.edu.my/id/eprint/30321
Statistic Details:	View Download Statistic

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