Items where Author is "Alketbi, Ahmed Rashed Sultan Fadel"
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Article
Alketbi, Ahmed Rashed Sultan Fadel and Yahaya, Siti Norbaya (2026) The role of innovation in enhancing competitive advantage through market orientation and business environment factors: A proposed framework. (IJRISS), X (1). pp. 4887-4900. ISSN 2454-6186
Alketbi, Ahmed Rashed Sultan Fadel and Yahaya, Siti Norbaya (2026) The role of innovation in enhancing competitive advantage: The mediating effect of market orientation and moderating effects of business environment factors. International Journal of Research and Innovation in Social Science (IJRISS), X (II). pp. 5648-5665. ISSN 2454-6186