Items where Author is "Fitri Marisa, Fitri Marisa"
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Fitri Marisa, Fitri Marisa and Fachrudin, Fachrudin and Syed Ahmad, Sharifah Sakinah and Mohd Yusoh, Zeratul Izzah and Aziz, Tubagus Mohammad Akhriza (2019) Segmentation Model Of Customer Lifetime Value In Small And Medium Enterprise (SMEs) Using K-Means Clustering And LRFM Model. The International Journal of Integrated Engineering, 11 (3). pp. 169-180. ISSN 2600-7916