Items where Author is "Lai, Fong Woon"
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Ab. Aziz, Norazlina and Abdul Majid, Izaidin and Md. Nordin, Shahrina and Lai, Fong Woon and Kamaludin, Muhamad Hasfarizal (2012) Analyzing Market Exploitation and Market Exploration Dyad for Marketing Strategy Implementation Effectiveness in Malaysian Fertilizer Industry: A Conceptual Paper. In: The 2nd Global Conference for Academic Research on Management and Economics, 18-19 December 2012, Grand Season Hotel Kuala Lumpur.
Ab. Aziz, Norazlina and Abdul Majid, Izaidin and Md. Saad, Mohd Shamsuri and Md. Nordin, Shahrina and Lai, Fong Woon (2012) An Examination of Marketing Strategies on Financial Performance within the Context of the Fertilizer Industry in Malaysia: A Conceptual Framework. In: International Conference on Management and Social Sciences and Humanities (ICMeSH), 12-14 June 2012, KLCC Kuala Lumpur.