Items where Author is "Md Saad, Nurul Huda"
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Article
Md Saad, Nurul Huda and Ahamat, Amiruddin and Robani, Anidah and Hasim, Mohamad Aidil and Che Kasim, Ahmad Nizam (2025) Understanding Halal Food Brand Equity in Malaysia: The limited moderating role of supply chain image integrity. International Journal of Academic Research in Business and Social Sciences, 15 (9). pp. 1447-1464. ISSN 2222-6990
Ahamat, Amiruddin and Md Saad, Nurul Huda and Robani, Anidah (2024) A proposed customer-based brand equity model for the halal food industry. International Journal of Sustainable Society, 16 (4). pp. 326-342. ISSN 1756-2538