Product design for mass customization and postponement

Akmal, Suriati (2006) Product design for mass customization and postponement. Masters thesis, Technische Universitat Berlin.

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In this era of globalisation there are radical changes taking place that are reshaping the industrial landscape. The manufacturing industry is facing proliferation of finished products,rapidly increasing introduction of new products, short product life cycles, and dynamic market, which becomes truly global.Customers demand products that are specifically address their needs with low prices, 100 percent on-time delivery, higher quality and a product that they can give added-value when purchasing the product. The customer demand is no longer predictable and requires large numbers of product variance. Manufacturers have realised that customer demands are essential to gain competitive advantage on the global market.Therefore mass customization and postponement are the strategies that can offer competitive advantage to overcome this complexity. The customer has been seen as the centre point in mass customization. This thesis is written to give a practical framework for implement the concept of mass customization of mobile phones as well as design and methods to implement it. Initially the concepts of mass customization, postponement and modularization are presented followed by the prerequisites that a company/manufacturer has to fulfil in order to successfully implement mass customisation and postponement. This is followed by analysis of design and components of mobile phone. And then, market survey about customer requirements in which the customer demands are identified and then translated to strike a balance between customer requirements and technological capabilities.The modular components that can be used for mass customization and postponement are then identified. Finally several practical designs for implementing mass customization of mobile phones are presented so as to verify the practicality of the research.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Product management,Flexible manufacturing systems
Subjects: T Technology > T Technology (General)
T Technology > TS Manufactures
Divisions: Faculty of Manufacturing Engineering
Depositing User: Mohd. Nazir Taib
Date Deposited: 30 Nov 2015 02:47
Last Modified: 30 Nov 2015 02:47
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