Modelling Entrepreneurial Opportunity Creation On Green Technology Researchers In Selangor And Melaka, Malaysia

Afham Huslan, Muhammad Amir (2019) Modelling Entrepreneurial Opportunity Creation On Green Technology Researchers In Selangor And Melaka, Malaysia. Masters thesis, Universiti Teknikal Malaysia Melaka.

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Abstract

Entrepreneurship and opportunity creation are closely related to the survivability of entrepreneurs. Most researchers have debated whether entrepreneurial opportunities are discovered or created. Many researchers have often overlooked the importance of the various factors that stimulate and shape the process of entrepreneurial opportunity. The objective of this study is to explore the opportunities that green technology may bring to entrepreneurs by complying with new business success factors, especially for Malaysian academic and industrial researchers. The research contains six themes of opportunity creation on green technology researchers in Malaysia which are influenced by three main factors: individual, institutional and social cultures. The primary source of empirical data for this study was developed through a series of qualitative interviews. Adopting a case study method, this paper includes in-depth interviews with fifteen green technology researchers in Malaysia to understand how they shape their research to create potential business opportunities. This research provides two case studies between green technology researchers in the academic field with green technology researchers in the industrial field. A conceptual framework was developed based on previous literatures and existing adoption models, which were discussed and merged. The study employs Dubin’s theory- building framework to propose a model of opportunity creation among green technology researchers. The findings of this study will enrich the body of entrepreneurship knowledge. Finally, some recommendations were made for future research on opportunity creation among green technology researchers in Malaysia. For further research, a more in-depth understanding of opportunity creation must be developed to strengthen the findings. The research needs to be expanded to a wider scope which includes respondents from other institutions and a larger sample to further strengthen the reliability of the research.

Item Type: Thesis (Masters)
Uncontrolled Keywords: Green marketing, Product management, Environmental aspects, Opportunity, Modelling Entrepreneurial Opportunity Creation, Green Technology Researchers
Subjects: H Social Sciences > HF Commerce
Divisions: Library > Tesis > FPTT
Depositing User: F Haslinda Harun
Date Deposited: 04 Nov 2020 15:50
Last Modified: 04 Nov 2020 15:50
URI: http://eprints.utem.edu.my/id/eprint/24654
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