The Business Perspectives Strategy Towards the TKI (Indonesian Migrant Workers) Market

Sihombing, Haeryip and Yaakob, Mohd Yuhazri and Safarudin, Mochamad (2011) The Business Perspectives Strategy Towards the TKI (Indonesian Migrant Workers) Market. Journal of Indonesian Economy and Business (JIEB), 26 (1). pp. 64-89. ISSN 2085-8272

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Abstract

The business prospects and opportunities of the migrant workers’ (TKI) market are still wide open. This is shown by year to year remittances incremental of TKI that corresponds to a beneficial opportunity of the business players to optimize their exploration of this market. In reality, the current efforts and strategy in this exploration, however, are still not utilized effectively in terms of competitive advantage. Therefore, the initiative strategy towards product differentiation and innovation of the offered service should be explored and optimized based on the sustainable beneficial prospects for the business. As described briefly in this paper through a case of business innovation towards differentiation, the proposed strategies such as localization and two-sided market are required for business organizations to unlock their product innovation strategy towards TKI (as their customer) through the innovative solution against the poverty.

Item Type: Article
Subjects: H Social Sciences > HC Economic History and Conditions
H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management
H Social Sciences > HJ Public Finance
Divisions: Faculty of Manufacturing Engineering > Department of Manufacturing Management
Depositing User: Mr Haeryip Sihombing
Date Deposited: 10 Jul 2012 03:32
Last Modified: 28 May 2015 02:39
URI: http://eprints.utem.edu.my/id/eprint/4042
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