Items where Author is "Chaw, Lee Yen"
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Chong, Chin Wei and Teoh, Wendy Ming Yen and Lim, Shi Man and Hassan, Hasliza and Chaw, Lee Yen (2025) Digital natives and mobile advertising: Insights into consumer attitudes. International Review of Management and Marketing, 16 (2). pp. 396-405. ISSN 2146-4405