Items where Author is "Kok, Hao Yuan"
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Muslim, Aini Khalida and Kok, Hao Yuan and Mohd Tan, Athirah and Ishak, Muhamad Izaidi and Ahmad, Naveed and Govinda Raj, Vimala (2026) Influence of ai chatbot communication features and ai service agent marketing effort on customer satisfaction in online car rental platform. International Journal of Research and Innovation in Social Science (IJRISS), X (1). pp. 5053-5072. ISSN 2454-6186