Items where Author is "Mohd Tan, Athirah"
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Muslim, Aini Khalida and Mohd Tan, Athirah and Ahmad, Naveed and Ishak, Muhamad Izaidi and Govinda Raj, Vimala and Mohd Dzulkifli, Dzunnur Zaily (2025) Holistic organizaational transformation and dual-mode innovation culture: Explaining apple's strategic marketing success and sustainability. International Journal of Research and Innovation in Social Science (IJRISS), IX (XXVIII). pp. 482-491. ISSN 2454-6186