Ab. Aziz, Norazlina and Abdul Majid, Izaidin and Md. Nordin, Shahrina and Lai, Fong Woon and Kamaludin, Muhamad Hasfarizal (2012) Analyzing Market Exploitation and Market Exploration Dyad for Marketing Strategy Implementation Effectiveness in Malaysian Fertilizer Industry: A Conceptual Paper. In: The 2nd Global Conference for Academic Research on Management and Economics, 18-19 December 2012, Grand Season Hotel Kuala Lumpur.
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Abstract
Analyzing the marketing strategy elements that influence the effectiveness of its implementation has been the subject of sizeable empirical research. The purpose of this paper is to address simultaneous management of market exploitation and market exploration in the marketing strategy on implementation effectiveness among the most relevant new product introduction success factors in Malaysian fertilizer industry. The proposed framework has theoretical significance in filling the gap in the body of knowledge in the implementation of marketing strategy in the Malaysian fertilizer industry. This paper discusses issues in relation to the role of marketing strategy which have profound impact on organizational implementation effectiveness.
| Item Type: | Conference or Workshop Item (Speech) |
|---|---|
| Subjects: | H Social Sciences > HC Economic History and Conditions H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Technology Management and Technopreneurship > Department of Technopreneurship |
| Depositing User: | Prof Madya Dr. Izaidin Abdul Majid |
| Date Deposited: | 13 Mar 2014 03:10 |
| Last Modified: | 28 May 2015 04:17 |
| URI: | http://eprints.utem.edu.my/id/eprint/11498 |
| Statistic Details: | View Download Statistic |
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