Abdul Majid, Izaidin and Md. Saad , Mohd. Shamsuri and Yahya, A. (2010) Knowledge Management and Performance in Franchise-Structured Organisation. In: 15th IBIMA Conference, 6-7 Nov 2010, Cairo, Egypt.
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Abstract
Franchising is fast gaining the reputation of a rapid growing and profitable industry. The nature of franchise system offers both the franchisor and franchisee a quick and cost-efficient way to operate and expand. Furthermore, the availability of different franchise structures within the franchise system provides the flexibility to cater different needs and market thus contributing to their performance. However, the ability of the franchise system to ensure an organised transfer of knowledge between the various franchise structures is crucial to achieve the targeted performance growth. Within this framework, this paper will try to articulate the synergistic relationship between franchise structures and knowledge management in Malaysian franchise system in influencing their franchise performance.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Technology Management and Technopreneurship > Department of Technopreneurship |
| Depositing User: | Prof Madya Dr. Izaidin Abdul Majid |
| Date Deposited: | 11 Mar 2014 06:19 |
| Last Modified: | 28 May 2015 04:18 |
| URI: | http://eprints.utem.edu.my/id/eprint/11572 |
| Statistic Details: | View Download Statistic |
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