Kansei Engineering Implementation on Car Center Stack Designs

syed mohamed, muhammad syafiq (2014) Kansei Engineering Implementation on Car Center Stack Designs. International Journal of Education and Research , 2 (4). pp. 355-366. ISSN 2201-6740

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Emotionally appealing designs are currently the norm for consumer products which also includes interfaces like mobile phones and tablets. In car interior designs, designers are following the same trend of incorporating emotional aspects of design as a competitive edge for their cars. Various tools and techniques have been researched and applied; and Kansei Engineering is one of the techniques. Kansei Engineering tries to capture the customer’s emotional needs in product design and translates those needs into tangible design requirements which are understood by engineers and designers. In this study, Kansei Engineering was applied to determine tangible design needs of young Malaysian adults for car center stacks. Ten car center stack design samples from the B segment cars and 12 Kansei words were used in this study. As many as 30 young Malaysian adults between ages of 18 to 30 took part in the Kansei evaluation study. Data was analyzed using Partial Least Squares in MINITAB software. The results showed that the Chevrolet Aveo center stack design was the most preferred by both male and female participants, while for the least preferred design it was Honda Fit for the females with a rating (3.75/10) for the while for the males the Volkswagen Polo received the lowest rating at (4.06/10). Further analysis for Chevrolet Aveo was done and the highest rated Kansei were “exclusive”, “elegant” and “high tech”. The responsible design elements positively related to “exclusive”, “elegant” and “high tech”, were “Glossy Black”, “LCD 1” (large and bright screen), “LCD 3” (large with dark screen). Design elements which were negatively associated with “exclusive”, “elegant” and “high tech” were “Black” and “LCD 2” (small rectangular screen).

Item Type: Article
Subjects: H Social Sciences > H Social Sciences (General)
T Technology > TL Motor vehicles. Aeronautics. Astronautics
Divisions: Faculty of Manufacturing Engineering > Department of Manufacturing Management
Date Deposited: 08 Aug 2014 08:54
Last Modified: 28 May 2015 04:29
URI: http://eprints.utem.edu.my/id/eprint/13039
Statistic Details: View Download Statistic

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