Inter-Organization Communication Management between Organizations in a Subsidized Fertilizer Market in Malaysia

Ahmad Rizal , Ammar Redza and Md Nordin, Shahrina and Md Saad, Mohd Shamsuri and Wahab, Hasnida (2014) Inter-Organization Communication Management between Organizations in a Subsidized Fertilizer Market in Malaysia. Global Business and Management Research: An International Journal, 6 (3). pp. 229-236. ISSN ISSN: 1947-5667

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Purpose: This paper presents a preliminary findings based on IOC theories of communication management between PPKs and the supplier based on the perspectives of the PPK. It will critically discuss the elements of IOC and communication commitments based on the perspectives of PPKs. Design/methodology/approach: This study is a quantitative research. Data was collected by using a survey questionnaire. Thirteen PPKs from Kemubu Agriculture Development Authority (KADA) granary area were involved in this study. Findings: The pilot study was successfully executed in determining the internal reliability consistency of items used. Cronbach's alpha values were used to measure the consistency strength of the instrument. The entire dimensions which are organization communication willingness, behaviour, and quality as communication commitment used for this study show high Cronbach's alpha values which indicate high consistency of the instrument employed in this study. Research Limitation: The data observed was on preliminary stage obtained from a pilot study. A larger data from full scale study which involves more respondents throughout different geographical and demographical areas are required to answer the research questions and fulfil the objectives of the overall research. Originality/value: This study is conducted to close the gap of empirical research on relationship between organizations particularly between consumers and suppliers especially in agriculture industry in Malaysia.

Item Type: Article
Subjects: S Agriculture > S Agriculture (General)
Divisions: Centre for Languages and Human Development > Department of Human Development
Depositing User: En. Mohd Shamsuri Md Saad
Date Deposited: 23 Sep 2014 15:21
Last Modified: 28 May 2015 04:31
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