Customer Relationship Management Practices : The Impact On Organisational Performance In Smes Of Food Manufacturing Industry

Mohamad, Siti Hajar and Othman, Norfaridatul Akmaliah and Jabar, Juhaini and Abdul Majid, Izaidin (2014) Customer Relationship Management Practices : The Impact On Organisational Performance In Smes Of Food Manufacturing Industry. European Journal of Business and Management , 6 (13). pp. 35-48. ISSN 2222-1905

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Abstract

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Item Type: Article
Uncontrolled Keywords: customer relationship management practices, market turbulence, organizational performance, small and medium enterprises, food manufacturing industry
Subjects: H Social Sciences > H Social Sciences (General)
H Social Sciences > HD Industries. Land use. Labor
Divisions: Faculty of Technology Management and Technopreneurship
Depositing User: Muhammad Afiz Ahmad
Date Deposited: 20 Sep 2017 08:55
Last Modified: 03 Aug 2021 23:36
URI: http://eprints.utem.edu.my/id/eprint/19350
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